In order to really capitalise on a growth idea, the most vital practices relating to growth should be integrated into the enterprise’s business processes. The way to do this is by means of indicators and management systems and by strategically commercialising processes and successfully turning concepts into saleable products.

The route to building a management system should begin with determining which processes are critical to growth and which indicators will be used to measure them. The next step is then to devise management systems that support these processes.

The process should always start with practical considerations, never with theoretical reflection or information systems. The objective is to devise optimal procedures and management systems for each process so as to enable growth in the most effective way.

The processes steer business towards strategically chosen goals and make growth more likely. This will also inevitably generate personal growth.

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